APA (7th ed.) Citation

Raghubir, P. The long and short of it: Why are stocks with shorter runs preferred? Journal of consumer research.

Chicago Style (17th ed.) Citation

Raghubir, Priya. "The Long and Short of It: Why Are Stocks with Shorter Runs Preferred?" Journal of Consumer Research .

MLA (9th ed.) Citation

Raghubir, Priya. "The Long and Short of It: Why Are Stocks with Shorter Runs Preferred?" Journal of Consumer Research, .