APA (7th ed.) Citation

Luedicke, M. K. Consumer identity work as moral protagonism: How myth and ideology animate a brand-mediated moral conflict. Journal of consumer research.

Chicago Style (17th ed.) Citation

Luedicke, Marius K. "Consumer Identity Work as Moral Protagonism: How Myth and Ideology Animate a Brand-mediated Moral Conflict." Journal of Consumer Research .

MLA (9th ed.) Citation

Luedicke, Marius K. "Consumer Identity Work as Moral Protagonism: How Myth and Ideology Animate a Brand-mediated Moral Conflict." Journal of Consumer Research, .