Smart subcategories how assortmer formats influence consumer learning and satisfaction.

Smart subcategories how assortmer formats influence consumer learning and satisfaction.

Detalhes bibliográficos
Publicado no:Journal of consumer research V. 37, 1-4,6 (2010).
Autor principal: Poynor, Cait
Formato: Artigo
Idioma:English
Assuntos:
Impact analysis.
Customer satisfaction.
Category management.
Shopping.
Retailing industry.