Smart subcategories how assortmer formats influence consumer learning and satisfaction.

Smart subcategories how assortmer formats influence consumer learning and satisfaction.

Bibliografiske detaljer
Udgivet i:Journal of consumer research V. 37, 1-4,6 (2010).
Hovedforfatter: Poynor, Cait
Format: Article
Sprog:English
Fag:
Impact analysis.
Customer satisfaction.
Category management.
Shopping.
Retailing industry.