Smart subcategories how assortmer formats influence consumer learning and satisfaction.

Smart subcategories how assortmer formats influence consumer learning and satisfaction.

Detaylı Bibliyografya
Yayımlandı:Journal of consumer research V. 37, 1-4,6 (2010).
Yazar: Poynor, Cait
Materyal Türü: Makale
Dil:English
Konular:
Impact analysis.
Customer satisfaction.
Category management.
Shopping.
Retailing industry.