Smart subcategories how assortmer formats influence consumer learning and satisfaction.

Smart subcategories how assortmer formats influence consumer learning and satisfaction.

Bibliographic Details
Published in:Journal of consumer research V. 37, 1-4,6 (2010).
Main Author: Poynor, Cait
Format: Article
Language:English
Subjects:
Impact analysis.
Customer satisfaction.
Category management.
Shopping.
Retailing industry.