Smart subcategories how assortmer formats influence consumer learning and satisfaction.

Smart subcategories how assortmer formats influence consumer learning and satisfaction.

Bibliografiset tiedot
Julkaisussa:Journal of consumer research V. 37, 1-4,6 (2010).
Päätekijä: Poynor, Cait
Aineistotyyppi: Artikkeli
Kieli:English
Aiheet:
Impact analysis.
Customer satisfaction.
Category management.
Shopping.
Retailing industry.