Smart subcategories how assortmer formats influence consumer learning and satisfaction.

Smart subcategories how assortmer formats influence consumer learning and satisfaction.

Bibliografski detalji
Izdano u:Journal of consumer research V. 37, 1-4,6 (2010).
Glavni autor: Poynor, Cait
Format: Članak
Jezik:English
Teme:
Impact analysis.
Customer satisfaction.
Category management.
Shopping.
Retailing industry.