Smart subcategories how assortmer formats influence consumer learning and satisfaction.

Smart subcategories how assortmer formats influence consumer learning and satisfaction.

Bibliografische gegevens
Gepubliceerd in:Journal of consumer research V. 37, 1-4,6 (2010).
Hoofdauteur: Poynor, Cait
Formaat: Artikel
Taal:English
Onderwerpen:
Impact analysis.
Customer satisfaction.
Category management.
Shopping.
Retailing industry.