Smart subcategories how assortmer formats influence consumer learning and satisfaction.

Smart subcategories how assortmer formats influence consumer learning and satisfaction.

Detalles Bibliográficos
Publicado en:Journal of consumer research V. 37, 1-4,6 (2010).
Autor Principal: Poynor, Cait
Formato: Artigo
Idioma:English
Subjects:
Impact analysis.
Customer satisfaction.
Category management.
Shopping.
Retailing industry.