Smart subcategories how assortmer formats influence consumer learning and satisfaction.

Smart subcategories how assortmer formats influence consumer learning and satisfaction.

Podrobná bibliografie
Vydáno v:Journal of consumer research V. 37, 1-4,6 (2010).
Hlavní autor: Poynor, Cait
Médium: Článek
Jazyk:English
Témata:
Impact analysis.
Customer satisfaction.
Category management.
Shopping.
Retailing industry.