Smart subcategories how assortmer formats influence consumer learning and satisfaction.

Smart subcategories how assortmer formats influence consumer learning and satisfaction.

Dettagli Bibliografici
Pubblicato in:Journal of consumer research V. 37, 1-4,6 (2010).
Autore principale: Poynor, Cait
Natura: Articolo
Lingua:English
Soggetti:
Impact analysis.
Customer satisfaction.
Category management.
Shopping.
Retailing industry.