Poynor, C. Smart subcategories: How assortmer formats influence consumer learning and satisfaction. Journal of consumer research.
Chicago Style (17. basım) AtıfPoynor, Cait. "Smart Subcategories: How Assortmer Formats Influence Consumer Learning and Satisfaction." Journal of Consumer Research .
MLA (9th ed.) AtıfPoynor, Cait. "Smart Subcategories: How Assortmer Formats Influence Consumer Learning and Satisfaction." Journal of Consumer Research, .
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