APA (7th ed.) Citation

Krishnamurthy, P. Resisting that triple-chocolate cake: Mental budgets and self-control. Journal of consumer research.

Chicago Style (17th ed.) Citation

Krishnamurthy, Parthasarathy. "Resisting That Triple-chocolate Cake: Mental Budgets and Self-control." Journal of Consumer Research .

MLA (9th ed.) Citation

Krishnamurthy, Parthasarathy. "Resisting That Triple-chocolate Cake: Mental Budgets and Self-control." Journal of Consumer Research, .

Warning: These citations may not always be 100% accurate.