Half the thrill is in the chase twisted inferences from embodied cognitions and brand evaluation.

Half the thrill is in the chase twisted inferences from embodied cognitions and brand evaluation.

Bibliografiska uppgifter
I publikationen:Journal of consumer research V. 37, 1-4,6 (2010).
Huvudupphovsman: Labroo, Aparna A.
Materialtyp: Artikel
Språk:English
Ämnen:
Consumer behavior.
Brands.
Performance evaluation.
Psychological aspects.