Half the thrill is in the chase twisted inferences from embodied cognitions and brand evaluation.

Half the thrill is in the chase twisted inferences from embodied cognitions and brand evaluation.

Bibliografiset tiedot
Julkaisussa:Journal of consumer research V. 37, 1-4,6 (2010).
Päätekijä: Labroo, Aparna A.
Aineistotyyppi: Artikkeli
Kieli:English
Aiheet:
Consumer behavior.
Brands.
Performance evaluation.
Psychological aspects.