Half the thrill is in the chase twisted inferences from embodied cognitions and brand evaluation.

Half the thrill is in the chase twisted inferences from embodied cognitions and brand evaluation.

Bibliografiske detaljer
Udgivet i:Journal of consumer research V. 37, 1-4,6 (2010).
Hovedforfatter: Labroo, Aparna A.
Format: Article
Sprog:English
Fag:
Consumer behavior.
Brands.
Performance evaluation.
Psychological aspects.