Challenges in marketing socially useful goods to the poor.

Dettagli Bibliografici
Pubblicato in:	California management review V. 52, 2,4 (2010).
Autore principale:	Garrette, Bernard
Natura:	Articolo
Lingua:	English
Soggetti:	Management science. Food processing industry. Drinking water. Eyeglasses. Poverty. Target markets. Marketing management.