Challenges in marketing socially useful goods to the poor.

Challenges in marketing socially useful goods to the poor.

Bibliografski detalji
Izdano u:California management review V. 52, 2,4 (2010).
Glavni autor: Garrette, Bernard
Format: Članak
Jezik:English
Teme:
Management science.
Food processing industry.
Drinking water.
Eyeglasses.
Poverty.
Target markets.
Marketing management.