Challenges in marketing socially useful goods to the poor.

Challenges in marketing socially useful goods to the poor.

Bibliografiska uppgifter
I publikationen:California management review V. 52, 2,4 (2010).
Huvudupphovsman: Garrette, Bernard
Materialtyp: Artikel
Språk:English
Ämnen:
Management science.
Food processing industry.
Drinking water.
Eyeglasses.
Poverty.
Target markets.
Marketing management.