Challenges in marketing socially useful goods to the poor.

Bibliografische gegevens
Gepubliceerd in:	California management review V. 52, 2,4 (2010).
Hoofdauteur:	Garrette, Bernard
Formaat:	Artikel
Taal:	English
Onderwerpen:	Management science. Food processing industry. Drinking water. Eyeglasses. Poverty. Target markets. Marketing management.