Challenges in marketing socially useful goods to the poor.

Challenges in marketing socially useful goods to the poor.

Библиографические подробности
Опубликовано в::California management review V. 52, 2,4 (2010).
Главный автор: Garrette, Bernard
Формат: Статья
Язык:English
Предметы:
Management science.
Food processing industry.
Drinking water.
Eyeglasses.
Poverty.
Target markets.
Marketing management.