Challenges in marketing socially useful goods to the poor.

Bibliografiske detaljer
Udgivet i:	California management review V. 52, 2,4 (2010).
Hovedforfatter:	Garrette, Bernard
Format:	Article
Sprog:	English
Fag:	Management science. Food processing industry. Drinking water. Eyeglasses. Poverty. Target markets. Marketing management.