Challenges in marketing socially useful goods to the poor.

Bibliographische Detailangaben
Veröffentlicht in:	California management review V. 52, 2,4 (2010).
1. Verfasser:	Garrette, Bernard
Format:	Artikel
Sprache:	English
Schlagworte:	Management science. Food processing industry. Drinking water. Eyeglasses. Poverty. Target markets. Marketing management.