Challenges in marketing socially useful goods to the poor.

Dades bibliogràfiques
Publicat a:	California management review V. 52, 2,4 (2010).
Autor principal:	Garrette, Bernard
Format:	Article
Idioma:	English
Matèries:	Management science. Food processing industry. Drinking water. Eyeglasses. Poverty. Target markets. Marketing management.