Joe Camel post-morten of a brand spokesperson.

Joe Camel post-morten of a brand spokesperson.

Sonraí bibleagrafaíochta
Foilsithe in:International journal of advertising : quarterly review of marketing communication V. 29, 1-3 (2010).
Príomhchruthaitheoir: Weinberger, Marc G.
Formáid: Alt
Teanga:English
Ábhair:
Advertising campaigns.
Celebrities.
Market shares.
Brand image.
Impact analysis.
Cigarette industry.