Terlutter, R. The cultural dimension of assertiveness in cross-cultural advertising: The perception and evaluation of assertive advertising appeals. International journal of advertising : quarterly review of marketing communication.
Chicago Style (17th ed.) CitationTerlutter, Ralf. "The Cultural Dimension of Assertiveness in Cross-cultural Advertising: The Perception and Evaluation of Assertive Advertising Appeals." International Journal of Advertising : Quarterly Review of Marketing Communication .
MLA (9th ed.) CitationTerlutter, Ralf. "The Cultural Dimension of Assertiveness in Cross-cultural Advertising: The Perception and Evaluation of Assertive Advertising Appeals." International Journal of Advertising : Quarterly Review of Marketing Communication, .
Warning: These citations may not always be 100% accurate.