Slogans US and EU legal protection for slogans that identity and promote the brand.

Slogans US and EU legal protection for slogans that identity and promote the brand.

Bibliografiske detaljer
Udgivet i:International journal of advertising : quarterly review of marketing communication V. 29, 1-3 (2010).
Hovedforfatter: Petty, Ross D.
Format: Article
Sprog:English
Fag:
Brand image.
Slogans.
Trademarks.