Slogans US and EU legal protection for slogans that identity and promote the brand.

Slogans US and EU legal protection for slogans that identity and promote the brand.

Podrobná bibliografie
Vydáno v:International journal of advertising : quarterly review of marketing communication V. 29, 1-3 (2010).
Hlavní autor: Petty, Ross D.
Médium: Článek
Jazyk:English
Témata:
Brand image.
Slogans.
Trademarks.