What kids buy and why the psychology of marketing to kids

Bibliografski detalji
Glavni autor:	Acuff, Dan S.
Daljnji autori:	Reiker, Rober H.
Format:	Knjiga
Jezik:	English
Izdano:	New York The Free Press c1997.
Teme:	Child consumers. New products. Child development. Cognition in children.