Show sold separately promos, spoilers, and other media paratexts

Show sold separately promos, spoilers, and other media paratexts

Detalhes bibliográficos
Autor principal: Gray, Jonathan Alan
Formato: Livro
Idioma:English
Publicado em: New York New York University Press c2010.
Assuntos:
Advertising > Television programs > Social aspects.
Advertising > Motion pictures > Social aspects.
Television programs > Marketing > Social aspects.
Motion pictures > Marketing > Social aspects.
Paratext.
Intertextuality.
Mass media and culture.