Cita APA (7th ed.)

Kerin, R. A., & Peterson, R. A. (2010). Strategic marketing problems: Cases and comments (12th ed.). Prentice Hall.

Cita Chicago (17th ed.)

Kerin, Roger A., i Robert A. Peterson. Strategic Marketing Problems: Cases and Comments. 12th ed. Boston: Prentice Hall, 2010.

Cita MLA (9th ed.)

Kerin, Roger A., i Robert A. Peterson. Strategic Marketing Problems: Cases and Comments. 12th ed. Prentice Hall, 2010.