Marketing of high-technology products and innovations

Marketing of high-technology products and innovations

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Détails bibliographiques
Auteur principal: Mohr, Jakki
Autres auteurs: Sengupta, Sanjit, Slater, Stanley
Format: Livre
Langue:English
Publié: Upper Saddle River, N.J. Pearson/Prentice Hall c2010.
Édition:3rd ed.
Sujets:
High technology industries > Marketing.