Marketing of high-technology products and innovations

Marketing of high-technology products and innovations

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Bibliografski detalji
Glavni autor: Mohr, Jakki
Daljnji autori: Sengupta, Sanjit, Slater, Stanley
Format: Knjiga
Jezik:English
Izdano: Upper Saddle River, N.J. Pearson/Prentice Hall c2010.
Izdanje:3rd ed.
Teme:
High technology industries > Marketing.