APA引文

Clow, K. E., & Baack, D. (2010). Integrated advertising, promotion, and marketing communications (4th ed.). Prentice Hall.

Chicago Style (17th ed.) Citation

Clow, Kenneth E., and Donald Baack. Integrated Advertising, Promotion, and Marketing Communications. 4th ed. Upper Saddle River, N.J: Prentice Hall, 2010.

MLA引文

Clow, Kenneth E., and Donald Baack. Integrated Advertising, Promotion, and Marketing Communications. 4th ed. Prentice Hall, 2010.