APA-referens (7:e uppl.)

Clow, K. E., & Baack, D. (2010). Integrated advertising, promotion, and marketing communications (4th ed.). Prentice Hall.

Chicago-referens (17:e uppl.)

Clow, Kenneth E., och Donald Baack. Integrated Advertising, Promotion, and Marketing Communications. 4th ed. Upper Saddle River, N.J: Prentice Hall, 2010.

MLA-referens (9:e uppl.)

Clow, Kenneth E., och Donald Baack. Integrated Advertising, Promotion, and Marketing Communications. 4th ed. Prentice Hall, 2010.