Style de citation APA (7e éd.)

Clow, K. E., & Baack, D. (2010). Integrated advertising, promotion, and marketing communications (4th ed.). Prentice Hall.

Style de citation Chicago (17e éd.)

Clow, Kenneth E., et Donald Baack. Integrated Advertising, Promotion, and Marketing Communications. 4th ed. Upper Saddle River, N.J: Prentice Hall, 2010.

Style de citation MLA (9e éd.)

Clow, Kenneth E., et Donald Baack. Integrated Advertising, Promotion, and Marketing Communications. 4th ed. Prentice Hall, 2010.