Παραπομπή σε μορφή APA (7η εκδ.)

Clow, K. E., & Baack, D. (2010). Integrated advertising, promotion, and marketing communications (4th ed.). Prentice Hall.

Παραπομπή σε μορφή Chicago (17η εκδ.)

Clow, Kenneth E., και Donald Baack. Integrated Advertising, Promotion, and Marketing Communications. 4th ed. Upper Saddle River, N.J: Prentice Hall, 2010.

Παραπομπή σε μορφή MLA (9th εκδ.)

Clow, Kenneth E., και Donald Baack. Integrated Advertising, Promotion, and Marketing Communications. 4th ed. Prentice Hall, 2010.