Clow, K. E., & Baack, D. (2010). Integrated advertising, promotion, and marketing communications (4th ed.). Prentice Hall.
Citace podle Chicago (17th ed.)Clow, Kenneth E., a Donald Baack. Integrated Advertising, Promotion, and Marketing Communications. 4th ed. Upper Saddle River, N.J: Prentice Hall, 2010.
Citace podle MLA (9th ed.)Clow, Kenneth E., a Donald Baack. Integrated Advertising, Promotion, and Marketing Communications. 4th ed. Prentice Hall, 2010.
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