Citazione Stile APA (7a Edizione)

Clow, K. E., & Baack, D. (2010). Integrated advertising, promotion, and marketing communications (4th ed.). Prentice Hall.

Citazione stile Chigago Style (17a edizione)

Clow, Kenneth E., e Donald Baack. Integrated Advertising, Promotion, and Marketing Communications. 4th ed. Upper Saddle River, N.J: Prentice Hall, 2010.

Citatione MLA (9a ed.)

Clow, Kenneth E., e Donald Baack. Integrated Advertising, Promotion, and Marketing Communications. 4th ed. Prentice Hall, 2010.