APA-Zitierstil (7. Ausg.)

Hoyer, W. D., & MacInnis, D. J. (2010). Consumer behavior (5th ed.). South-Western Cengage Learning.

Chicago-Zitierstil (17. Ausg.)

Hoyer, Wayne D., und Deborah J. MacInnis. Consumer Behavior. 5th ed. Australia: South-Western Cengage Learning, 2010.

MLA-Zitierstil (9. Ausg.)

Hoyer, Wayne D., und Deborah J. MacInnis. Consumer Behavior. 5th ed. South-Western Cengage Learning, 2010.