Hoyer, W. D., & MacInnis, D. J. (2010). Consumer behavior (5th ed.). South-Western Cengage Learning.
Cita Chicago (17th ed.)Hoyer, Wayne D., i Deborah J. MacInnis. Consumer Behavior. 5th ed. Australia: South-Western Cengage Learning, 2010.
Cita MLA (9th ed.)Hoyer, Wayne D., i Deborah J. MacInnis. Consumer Behavior. 5th ed. South-Western Cengage Learning, 2010.
Atenció: Aquestes cites poden no estar 100% correctes.