APA (7th ed.) Citation

Ryans, A. B. (2008). Beating low cost competition: How premium brands can responds to cut-price rivals. Wiley.

Chicago Style (17th ed.) Citation

Ryans, Adrian B. Beating Low Cost Competition: How Premium Brands Can Responds to Cut-price Rivals. Chichester, England: Wiley, 2008.

MLA (9th ed.) Citation

Ryans, Adrian B. Beating Low Cost Competition: How Premium Brands Can Responds to Cut-price Rivals. Wiley, 2008.