Bettencourt, L. (2010). Service innovation: How to go from customer needs to breaktrough services. McGraw-Hill.
芝加哥风格引文Bettencourt, Lance. Service Innovation: How to Go from Customer Needs to Breaktrough Services. New York: McGraw-Hill, 2010.
MLA引文Bettencourt, Lance. Service Innovation: How to Go from Customer Needs to Breaktrough Services. McGraw-Hill, 2010.
警告：这些引文格式不一定是100％准确.