Citação norma APA

Bettencourt, L. (2010). Service innovation: How to go from customer needs to breaktrough services. McGraw-Hill.

Citação norma Chicago

Bettencourt, Lance. Service Innovation: How to Go from Customer Needs to Breaktrough Services. New York: McGraw-Hill, 2010.

Citação norma MLA

Bettencourt, Lance. Service Innovation: How to Go from Customer Needs to Breaktrough Services. McGraw-Hill, 2010.

Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.