APA (7th ed.) Citation

Bettencourt, L. (2010). Service innovation: How to go from customer needs to breaktrough services. McGraw-Hill.

Chicago Style (17th ed.) Citation

Bettencourt, Lance. Service Innovation: How to Go from Customer Needs to Breaktrough Services. New York: McGraw-Hill, 2010.

MLA (9th ed.) Citation

Bettencourt, Lance. Service Innovation: How to Go from Customer Needs to Breaktrough Services. McGraw-Hill, 2010.