APA (7th ed.) Citation

Chun-Tuan Chang. Effects of message framing, vividness congruency and statistical framing on response to charity advertising. International journal of advertising : quarterly review of marketing communication.

Chicago Style (17th ed.) Citation

Chun-Tuan Chang. "Effects of Message Framing, Vividness Congruency and Statistical Framing on Response to Charity Advertising." International Journal of Advertising : Quarterly Review of Marketing Communication .

MLA (9th ed.) Citation

Chun-Tuan Chang. "Effects of Message Framing, Vividness Congruency and Statistical Framing on Response to Charity Advertising." International Journal of Advertising : Quarterly Review of Marketing Communication, .