Exporting America usage of symbols in international advertising under conditions of consumer ethnocentrism and US-focused animosity.

Exporting America usage of symbols in international advertising under conditions of consumer ethnocentrism and US-focused animosity.

Bibliographic Details
Published in:International journal of advertising : quarterly review of marketing communication V. 29, 1-2 (2010).
Main Author: Lwin, May O.
Format: Article
Language:English
Subjects:
Symbols.
Advertising.
Brands.
Consumer attitudes.