APA (7th ed.) Citation

Dens, N. How advertising strategy affects brand and USP recall for new brands and extensions. International journal of advertising : quarterly review of marketing communication.

Chicago Style (17th ed.) Citation

Dens, Nathalie. "How Advertising Strategy Affects Brand and USP Recall for New Brands and Extensions." International Journal of Advertising : Quarterly Review of Marketing Communication .

MLA (9th ed.) Citation

Dens, Nathalie. "How Advertising Strategy Affects Brand and USP Recall for New Brands and Extensions." International Journal of Advertising : Quarterly Review of Marketing Communication, .