How to stop customers from fixating on price.

Xehetasun bibliografikoak
Argitaratua izan da:	Harvard Business Review V. 88, 1-8 (2010).
Egile nagusia:	Bertini, Marco
Formatua:	Artikulua
Hizkuntza:	English
Gaiak:	Pricing policies. Discounts. Market strategy. Consumer attitudes. Brand equity.