How to stop customers from fixating on price.

Manylion Llyfryddiaeth
Cyhoeddwyd yn:	Harvard Business Review V. 88, 1-8 (2010).
Prif Awdur:	Bertini, Marco
Fformat:	Erthygl
Iaith:	English
Pynciau:	Pricing policies. Discounts. Market strategy. Consumer attitudes. Brand equity.