Kimmy Wa Chan. Is customer participation in value creation a double-edged sword? Evidence from professional financial services across cultures. Journal of marketing.
Chicago Style (17th ed.) CitationKimmy Wa Chan. "Is Customer Participation in Value Creation a Double-edged Sword? Evidence from Professional Financial Services Across Cultures." Journal of Marketing .
MLA (9th ed.) CitationKimmy Wa Chan. "Is Customer Participation in Value Creation a Double-edged Sword? Evidence from Professional Financial Services Across Cultures." Journal of Marketing, .
Warning: These citations may not always be 100% accurate.