Exchanges in marketing systems The case of subsistence consumer-merchants in Chennai, India.

Exchanges in marketing systems The case of subsistence consumer-merchants in Chennai, India.

書目詳細資料
發表在:Journal of marketing V. 74, 1-4 (2010).
主要作者: Viswanathan, Madhu
格式: Article
語言:English
主題:
Commitments.
Business cycles.
Relationships marketing.