Exchanges in marketing systems The case of subsistence consumer-merchants in Chennai, India.

Exchanges in marketing systems The case of subsistence consumer-merchants in Chennai, India.

Bibliografiska uppgifter
I publikationen:Journal of marketing V. 74, 1-4 (2010).
Huvudupphovsman: Viswanathan, Madhu
Materialtyp: Artikel
Språk:English
Ämnen:
Commitments.
Business cycles.
Relationships marketing.