Exchanges in marketing systems The case of subsistence consumer-merchants in Chennai, India.

Exchanges in marketing systems The case of subsistence consumer-merchants in Chennai, India.

Bibliografske podrobnosti
izdano v:Journal of marketing V. 74, 1-4 (2010).
Glavni avtor: Viswanathan, Madhu
Format: Article
Jezik:English
Teme:
Commitments.
Business cycles.
Relationships marketing.