Exchanges in marketing systems The case of subsistence consumer-merchants in Chennai, India.

Exchanges in marketing systems The case of subsistence consumer-merchants in Chennai, India.

Detalhes bibliográficos
Publicado no:Journal of marketing V. 74, 1-4 (2010).
Autor principal: Viswanathan, Madhu
Formato: Artigo
Idioma:English
Assuntos:
Commitments.
Business cycles.
Relationships marketing.