Exchanges in marketing systems The case of subsistence consumer-merchants in Chennai, India.

Exchanges in marketing systems The case of subsistence consumer-merchants in Chennai, India.

Opis bibliograficzny
Wydane w:Journal of marketing V. 74, 1-4 (2010).
1. autor: Viswanathan, Madhu
Format: Artykuł
Język:English
Hasła przedmiotowe:
Commitments.
Business cycles.
Relationships marketing.