Exchanges in marketing systems The case of subsistence consumer-merchants in Chennai, India.

Exchanges in marketing systems The case of subsistence consumer-merchants in Chennai, India.

Bibliografische gegevens
Gepubliceerd in:Journal of marketing V. 74, 1-4 (2010).
Hoofdauteur: Viswanathan, Madhu
Formaat: Artikel
Taal:English
Onderwerpen:
Commitments.
Business cycles.
Relationships marketing.