Exchanges in marketing systems The case of subsistence consumer-merchants in Chennai, India.

Exchanges in marketing systems The case of subsistence consumer-merchants in Chennai, India.

Bibliografski detalji
Izdano u:Journal of marketing V. 74, 1-4 (2010).
Glavni autor: Viswanathan, Madhu
Format: Članak
Jezik:English
Teme:
Commitments.
Business cycles.
Relationships marketing.