Exchanges in marketing systems The case of subsistence consumer-merchants in Chennai, India.

Exchanges in marketing systems The case of subsistence consumer-merchants in Chennai, India.

Bibliographische Detailangaben
Veröffentlicht in:Journal of marketing V. 74, 1-4 (2010).
1. Verfasser: Viswanathan, Madhu
Format: Artikel
Sprache:English
Schlagworte:
Commitments.
Business cycles.
Relationships marketing.