Exchanges in marketing systems The case of subsistence consumer-merchants in Chennai, India.

Exchanges in marketing systems The case of subsistence consumer-merchants in Chennai, India.

Bibliografiske detaljer
Udgivet i:Journal of marketing V. 74, 1-4 (2010).
Hovedforfatter: Viswanathan, Madhu
Format: Article
Sprog:English
Fag:
Commitments.
Business cycles.
Relationships marketing.